TREK is a conceptual sub-brand of South African Airways, designed to offer immersive, safari-based air travel experiences across South Africa. The brand centers on adventure, authenticity, and cultural vibrancy, expressed through a playful yet professional visual identity. The project aimed to create a compelling Brand Guideline that visually communicates exploration, motion, and the richness of the South African landscape.
I developed a comprehensive Brand Guide to clearly define and communicate TREK Airlines’ visual and verbal identity across all platforms. This included the articulation of brand personality, tone of voice, typography, logo system, and usage guidelines. Additionally, I created a wide range of branded collateral—spanning advertising campaigns, aircraft livery, mobile app interface, uniforms, packaging, and print materials—to ensure cohesive brand expression across digital and physical touch points.
